INNOVATION MASTERCLASS

Entrepreneurship

About this course

In this innovation masterclass, you will learn how to become an entrepreneur and gain the management skills needed to make your venture successful. The course provides a basic introduction to the principles of entrepreneurial thinking that are essential to achieve excellence. the purpose of the course is not limited to training business entrepreneurs. Although the course is structured around the establishment of a business venture, its goal is to provide entrepreneurial thinking tools that are essential to excellence of the Technion graduates in industry, management and academia, and in initiating and participating in both commercial and non-commercial ventures.

Course Objectives:

• Understand the core principles and concepts of entrepreneurship.
• Develop critical thinking and problem-solving skills in an entrepreneurial context.
• Identify and evaluate potential business opportunities.
• Develop a basic understanding of the business model canvas and other entrepreneurial frameworks.
• Learn the fundamentals of pitching and presenting business ideas.
• Gain exposure to the resources available to aspiring entrepreneurs, including various funding options and team-building strategies.

Topics:

1. Become a startup founder: Acceptance of Risk and Uncertainty
2. social entrepreneurship:
3. BreezoMeter Case Study - the most significant Israeli Climate Tech Exit so far
4. Lean Startup Methodology
5. Navigating the Startup Funding Landscape
6. Growth Strategies: Marketing Channels and Creating Growth Flywheel
7. Co-founders growth - From zero entrepreneurship experience to hero
8. Building Team Culture and Co-founder Relationships
9. Business Model Canvas
10. Startup Pitch

Resources:  We will use the resources below in this course. Burns, P. (2018). New venture creation: a framework for entrepreneurial start-ups / Paul Burns. (Second edition.). Palgrave. Case studies: BreezoMeter

Recommended Reading:

• Startup Nation: the story of Israel’s economic miracle by Dan Senor and Saul Singer.
• The Lean Startup by Eric Ries
• Zero to One by Peter Thiel
• It's Your Ship: Management Techniques from the Best Damn Ship in the Navy by Captain D. Michael Abrashoff
• Inspired: How to Create Tech Products Customers Love by Marty Cagan
• Good to Great by Jim Collins

Contact Hours per week: 2

Semester Start Date: November 3, 2024

Day & Time: TBD

Expected learning outcomes

By the end of this course, students will be able to explain the key characteristics of successful entrepreneurs.

• Identify and evaluate potential business opportunities.
• Develop a basic business model for a new venture.
• Create a compelling pitch deck to present their business idea.
• Access and utilize resources available to support their entrepreneurial endeavors, including understanding different funding options and team-building strategies